Team: Maxwell VanHook (AD), Sam Gordon (Photographer), Duelon (Stylist)

Challenge:  Create new lens around the annual UA footwear color story. We chose to bypass the typical lay down set up to establish a more visually captivating world for the shoes. Using a mixture of gels, dynamic lighting, and fly wire, we were able to create a unique environment for each style of shoe. I was responsible for concept, art direction on set, and post work.