UA BASKETBALL SELECT SERIES

Team: Maxwell VanHook (AD), Jay Michelfielder & Rachel Link (Photography), Priscilla Polley (Stylist)

Challenge:  To bring awareness to Under Armour's secondary basketball styles outside of Curry apparel & shoes. We wanted to bring an authentic vibe to the Select collection, and show the product in various environments that our target consumer could identify with. We had a full day of shooting, split between an indoor and outdoor court. We shot for Men's and Boy's.

 
 

Design Execution

Click image to view Email comp

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